The dream of millions of people around the world. A brand that attracts attention and the wallet. A company whose origins go back to 1938, and the first models of the iconic Ferrari left the factories in 1947. What would the world be like today without Ferrari cars? We don’t know, and we don’t even want to think how much we could lose by not having cars with distinctive logos. That’s why today we remind you of some facts and curiosities from the Modena-based company’s history.
Where did the Ferrari logo come from?
The black horse depicted on the Ferrari logo is an iconic symbol recognizable around the world. However, does anyone know the history behind this logo? This logo is a memory of the great Italian pilot Francesco Baracca, who, during World War I, painted a kicking black horse on his plane as a symbol of happiness. Unfortunately, the pilot tragically died in 1918.
Enzo Ferrari wanted to commemorate the heroic pilot and used the horse for this purpose, placing it on his cars, and adding to it a yellow shield, which was supposed to symbolize Modena, the city from which Enzo came. Interestingly, in the beginning, the logo was not Ferrari but Alfa Romeo. After all, it was for this manufacturer Enzo was preparing race cars. Only in 1932 did Alfa agree to abandon the iconic logo.
Red is the Color of the Body
Ferrari red is a symbol. It is the color most often associated with Ferrari and it is difficult to imagine any model of this car without the blood-red color. But how did it get on the body of the Maranello cars? It turns out, thanks to the usual bureaucracy. The International Automobile Federation (FIA) imposed certain colors on countries displaying their cars in motorsports in the early years of its existence. Fortunately, Italy was given the color red. If it were not for that, perhaps today’s Ferrari would be green, for example!
Loyalty to the chosen direction
Ferrari is very faithful to the car concept it adopted decades ago. So much so that it ignores market changes and customer expectations for SUVs. And while competition in the form of Porsche, Lamborghini, or Maserati has launched SUVs, Ferrari has no intention of doing so, even stating that it will never create such a car.
Ferrari World theme park
Ferrari also owns a theme park in Abu Dhabi, Ferrari World. The park is the leader in size among indoor parks, and it also features the fastest roller coaster in the world. I would advise renting a Ferrari in Dubai to understand what it’s like to drive a top-notch car model and traveling to Abu Dhabi to complete a great trip for a Ferrari fan.
There are classic rides inside, but the park mainly features exhibit booths, a virtual tour of the factory, and a movie theater. There’s also an opportunity to take a test drive of brand-name cars.
Brand
The brand is aware of its expensiveness and popularity and does not hesitate to use it in favor — there are 30 Ferrari stores all over the world selling clothes, shoes, perfume, sunglasses, watches, and much more. Branded goods bring the company more than a billion and a half dollars a year.
Conclusion
Ferrari always boasts unique models for its special customers. For the “right” customer and for the right price, Ferrari is ready to create a unique car in terms of colors and exterior details, but it will have the iconic details of the brand, for which it is so loved. Thought of buying a Ferrari? Now you know interesting facts about the history and price of the Ferrari brand.
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Featured Image by unsplash.com
